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Yorkie is a chocolate bar made by Nestlé.〔(【引用サイトリンク】url=http://www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate/yorkie#.UNki2W_6l5Y )〕 It was originally made by Rowntree's of York, hence the name. == History == In 1976, Eric Nicoli of Rowntree's spotted a gap in the confectionery market and used the cocoa from Rowntree's favourable futures market position to launch Yorkie. Production was at York and Norwich (until 1994). The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s for example, toy lorries with the Yorkie bar logo were manufactured by Corgi, and television advertisements for the Yorkie bar featured truck drivers. In 2001, the advertisement campaign made this more explicit with the slogan and wrapper tagline ''It's not for girls'', which caused controversy. Special versions for use in Ministry of Defence ration packs read ''It's not for civvies''.〔http://www.youtube.com/watch?v=Yxk4YFs3jLw〕 In 2006 a special edition that ''was'' for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie Ice Cream. In 2011, standard Yorkie bars became available in 3 packs and the 'Not for Girls' slogan was dropped around that time, however it is still occasionally used. For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky"). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Yorkie (chocolate bar)」の詳細全文を読む スポンサード リンク
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